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Norwegian Takeoff
Supporting Material
Native Advertising Awards 2025
Trailer
Casefilm
Hidden Gems
Takeoff • S1, E1
There will be unforgettable moments in both city and nature as the participants search for hidden gems at each of their destinations.
Local Cuisine
Takeoff • S1, E2
From homemade pasta to the world's best cheese, the participants serve up great contrasts in their quest for local culinary experiences.
Dream Experience
Takeoff • S1, E3
There will be high jumps, sharp turns, and extraordinary experiences in the competition's final and decisive challenge.
Click on the episodes to watch the three episodes of Takeoff (with english sub) in the VGTV player
Front Page On Schibsted's News Sites
We tested both images and videos on the front of the newspapers to get viewers to the series.
Translation: Hunting for hidden gems in Gran Canaria: «I am in love with this place»
This image resulted in a 3,44 % CTR. The strongest one in the campaign.
Translation: Hidden gems in three popular destinations: «I am in love with this place»
This image resulted in a 2,84 % CTR.
Translation: Hunting for dream experiences in three countries: «If this isn't a living post card, then I don't know»
This video on frot led to a CTR 2,89 %.
Translation: Hidden gems in three popular destinations: «I am in love with this place»
Snapchat VG
Translation: «It's taken straight from a fairytale»
In Snap Show VG, the story made a strong ctr of 1.13 % (bench 0,9)
Translation: A floating jacuzzi on the Themes
More than 337K have seen the videos in VGs Snap Show
Translation: «Look how beautiful»
The stories in Snapchat served both to get viewers to the series but also to inspire people to travel to Norwegians destinations.
Influencer Social Media
During the campaign period the travel influencers published content in their own channels.
The three competitors reached a total of 455,606 exposures/views on TikTok, Instagram, and Snapchat.
The travel influencers continue to share content from "Takeoff" on their channels and remain ambassadors for Norwegian several months after the campaign period has ended.
Earned Media Coverage
"At Norwegian, our goal is both to build the brand and inspire a desire to travel within our target audience. Storytelling, with real people at the center, is important."
Camilla Aspen, Senior Managager Creative Servises Norwegian
"Norwegian takes marketing to new heights – launches its first reality series."